This situation has begun to be reflected in data from the Federal Telecommunications Institute (IFT), where giants such as AT&T have lost strength in this segment compared to operators such as BaitWalmart’s MVNO.
According to data from the regulator, in the third quarter of 2024, AT&T acquired 1.3 million customers through number portability, while in the same period of 2024 it obtained 1.4 million users.
The situation is different with Bait, who managed to add 2 million clients in this period of 2024, while in the same period of 2023, it added 1.6 million users in this way.
Movistar, for its part, still remains the second company to attract customers through number portability, however, it is beginning to slow down. In the third quarter of 2024, the company added 3.3 million clients through this mechanism, while in the same period of a previous year it attracted 3.5 million clients.
Telcel, who is still the leader in acquiring customers in this way, added 6 million customers in the third quarter of 2024, but in the same period of 2023, the company had acquired 6.8 million users.
MVNOs like Walmart’s Bait have taken center stage thanks to their aggressive telephone offers accompanied by unlimited data. Their strategy has allowed them to increase their presence in the mobile market by holding 11.9% share, according to IFT figures. And even begin to consolidate in the prepaid segment.
This situation has been a factor for giants like AT&T to capture lower rates of mobile subscribers as it is difficult to replicate the rates of MVNOs like Walmart.
The duration of mobile data has emerged as the main reason that influences users’ decision to stay with a telephone provider or switch to a different one. However, these aspects represent the main challenges for large companies, such as Telcel, AT&T and Telefónica, which top the statistics of complaints due to problems in the provision of services.
The Third Quarterly Statistical Report of 2024, published on the IFT “I am a User” platform, registered a total of 8,666 complaints, of which 37.2% correspond to mobile telephony. Telcel led with 1,391 complaints, followed by AT&T with 595, and in third place was Telefónica Movistar with 548 complaints.
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