Science and Tech

Artificial intelligence takes over the search engine race

Artificial intelligence takes over the search engine race

When it was thought that the metaverse was going to consolidate itself as the great protagonist of 2023, artificial intelligence (AI), through ChatGPT, it landed with much more force in the digital ecosystem, keeping the attention of millions of users around the world.

(Read: Artificial intelligence is already a field in ‘dispute’ by companies).

And it is that after the launch of this AI chatbot platform in November 2022, the race between technology companies to include this tool accelerated again in their new developments and even in their search engines.

Microsoft recently announced that itThe Bing search engine will be powered by artificial intelligenceafter reaching million-dollar agreements with OpenAI, the startup that created this tool.

In an open letter to the public, Satya Nadella, Microsoft Chairman and CEO, said that “AI will fundamentally change every category of software, starting with the biggest category of all: search.”.

According to specialized technology portals, although ChatGPT is a “powerful” tool on its own, being integrated into a browser “offers much greater usability”, which it would become something more attractive to users.

Alphabet’s Google has also joined this race to take search engines to the next level, presenting Bard, its artificial intelligence and what would be the answer to ChatGPT. Although the presentation of this tool was clouded with errors, which generated that Alphabet shares fell 7% in recent days, The technology giant’s intention is to continue advancing in this tool, which they have been working on for six years.

(Also: The paths that will add economic value to the metaverse.)

We have been working on an experimental conversational AI service, powered by LaMDA, which we call Bard. And today, we’re taking another step forward by opening it up to trusted testers before it’s more widely available to the public in the coming weeks.”, noted Sundar Pichai, CEO of Google and Alphabet, in an open letter to the public.

It is clear that the usability of artificial intelligence and tools such as ChatGPT are crossing other borders, and have reached business, artistic and academic levels, which has opened a debate on copyright and intellectual property; as well as what the uses should be and if AI would replace certain jobs.

Sebastián Rueda Quesada, adviser and consultant in law and technology, pointed out that although artificial intelligence has been trained with a lot of information, what is new is knowing whose work is being built after the results are released.
One of the questions that ChatGPT has generated is whether this intellectual property belongs to the company that is behind the development of the software or to the person who does the search and who defies intelligence or neither.Rueda said.

For their part, there are those who frame that this type of tools they still have shortcomings that do not make them entirely reliable.

Faced with this, Iván Luzardo, editor of the portal specialized in digital trends Folou.co, commented that although it facilitates the creation of content and improves writing, the capacity for synthesis and critical thinking “at the moment cannot be resolved by the artificial intelligence”.

(Read: New ideas to promote ‘startups’).

While the debates progress between the uses, the advantages and disadvantages that ChatGPT brings, experts agree that this is a small part of everything that can be done with artificial intelligence.

For Samir Estefan, a technology expert, co-founder of the Botkers.com and TECHcetera.co portals, AI is already taking a big step and is being used for different business fronts, for cancer prevention and even for analyzing insurance policies.

Likewise, he affirmed that all the technological advantages they will be used by companies to make important leaps in their progress.

“This is just the beginning of the many changes that are coming, and that is why the big search engines are taking advantage of these advantages,” he concluded.

In detail with ChatGPT

ChatGPT is an artificial intelligence chatbot prototype that specializes in dialogue. According to information from the OpenIA company, this chatbot has an adjusted language model with both supervised and reinforcement learning techniques.

(Read: Flying taxis would be a reality within three years).

The platform that launched in 2022 has achieved great popularity, to the point that it is on its way to reaching 100 million monthly active users. It cannot be ignored that the platform has presented failures when it comes to generating searches, which has led experts to agree that ChatGPT is still under construction.

JOHANA LORDUY
Portfolio Journalist

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