“With this alliance with Rappi, we hope that this number will grow even more. More than 3.2 million of Rappi users are Rappi Prime subscribers, use the platform more than three times a month, and are more travel-friendly. These members are our primary target audience. In addition, we hope that this alliance with Rappi serves as a letter of introduction for users who believe that Marriott Bonvoy is a program designed only for frequent travelers”, Carlos Olguin, vice president of Loyalty and Alliances of Marriott International for the Caribbean and Latin America, pointed out to Expansión. .
The collaboration between the companies seeks to increase opportunities to accumulate points daily and offer an elevated travel experience for both Marriott Bonvoy members and Rappi users.
“This May 24 we are making the official announcement of this alliance. rmation on how to link accounts and details of multiple benefits will be shared in the coming months. The collaboration between Marriott Bonvoy and Rappi will be implemented first in Mexico, Marriott’s largest market in the region, and in the coming months Colombia and the other markets where Rappi operates will follow,” said Guido Becher, global director of Rappi Travel.
It should be said that the alliance with Rappi is not a promotion – it is a strategic collaboration between the two companies and their respective loyalty platforms. The goal is to add even more value for Marriott Bonvoy members and Rappi users. Marriott Bonvoy members will continue to have access to special rates and promotions, and now Rappi users who create a Marriott Bonvoy account will also be able to access the same benefits.
“Marriott Bonvoy members who currently have points available or who accumulate points in this collaboration or in their stays in our more than 8,500 hotels will be able to use their points to redeem for products and services on the Rappi platform once the integration process is complete. of our platform is carried out; our goal is to activate the redemption in the first quarter of 2024 with the same plan; first in Mexico and then expand to other countries in Latin America and the Caribbean”, both companies specified.
In the first two months of the year, Mexico received 3.74 million foreign tourists, a figure that represented an increase of 23.4% compared to the same period last year, the Ministry of Tourism reported this Sunday.
For its part, the World Tourism Organization (UNWTO) estimates that the world will recover between 80% and 95% of the international trips that were made before the pandemic during 2023. However, reaching these rates will depend on factors such as the slowdown economy –a scenario that even contemplates a potential recession–, demand from regions such as Asia, which are still dealing with covid-19 infections, and Russia’s invasion of Ukraine, among other items.