Adaptation to the market does not stop at the use of AI, some dating apps have also incorporated payment tools that allow you, for example, to know who likes you and not go blindly hoping for a match.
Just as there are free products, others have emerged that charge money and whose main objective is not to match two people, but a group, as is the case of Timeleft.
This app also takes a different approach to dating than the traditional one, ditching the swipe method and instead pairing users on blind dates with five like-minded people based on information it gathers from a questionnaire.
For Maxime Barbier, CEO and founder of Timeleft,
The implementation of technology in the dating world must change or it will disappear as users search for “something new.”
Goodbye to dating apps?
Although the dating app market has grown exponentially in recent years, Statista forecasts show a tendency towards slowdown. By 2028, the number of users is expected to increase from only 5.5 million to 5.8 million.
The stagnation could be traced back to the end of the pandemic. When Covid-19 forced the world’s population to stay at home and avoid physical interactions, the digital world became a way out. This scenario explains the huge growth of participants in dating apps; however, at the end of this period, this acceleration slowed down.
Rodrigo Fontes, Tinder’s global vice president of marketing, told Expansión that this is also due to the fact that after the pandemic, new generations are leaning towards “more human” interactions, outside of the digital world, which poses a challenge for these companies.
To address this, he said, the strategy has been to integrate features that allow coexistence within the app to feel “closer,” such as photo verifications and questions about personal interests in profiles. Measures that its competitors have also taken, such as Bumble with its Opening Movewhich consists of an initial message to which all connections can respond.
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