Opting to be a driver on mobility platforms has become a lucrative alternative for Colombians. With monthly earnings ranging between four and six million pesos, many people are finding On these platforms, a significant economic opportunity to complement their formal work and have higher incomes.
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Given the difficulties in terms of employment and high costs that the country is facing, the search for new sources of income has become a common trend. According to the latest report on employability by Dane, the unemployment rate in Colombia is 10.6%. In this context, applications such as Picap are providing people with an effective way to improve their economic livelihood..
An example of this transformation is the case of Walter Guzmán, a man from Ibagué who decided to become a driver for this mobility platform to earn a better income. Thanks to this decision, Walter has seen a considerable improvement in his financial stability, allowing him to cover his daily and family expenses more easily.
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“Since I’ve been a Picap driver, I have the best economic stability. I spend a lot more time with my family, I have time to help with my children’s homework and make sure that nothing is missing at home. I manage my time, I’m independent and I can work when I want.”Guzman commented.
The security and flexibility offered by these platforms, along with features such as facial recognition, real-time location, and payment tools like Picash, have been instrumental in attracting more drivers to join and thrive in this sector.
“The company, 100% Colombian, is generating employment for more than 500 thousand drivers in the country, offering a mobility solution in response to the growing vehicular traffic and the demand for faster alternatives. In addition, these associated drivers retain 90% of their income, which makes the application an economically beneficial option,” said María Alejandra Rueda, Director of Marketing and Growth for Latin America at Picap.
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The application has not only allowed thousands of people to improve their quality of life and income, but has also provided greater mobility options for citizens, facing the accelerated growth of vehicular traffic in the country’s main cities.
Considering the economic difficulties the country is going through, mobility applications are providing an effective solution, allowing drivers to earn stable and significant income to cope with their financial problems and unforeseen events.
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