Apple’s benefits in the quarter of December exceeded the expectations of analysts in terms of general performance. However, sales in China registered the greatest year -on -year decrease since the same quarter of 2023.
Apple has presented the results of the first fiscal quarter of 2025, which show that Sales in China fell 11% with respect to the same quarter of fiscal year 2024. Despite this, the Actions Apple more than 3% rose In operations after closing. Investors are optimistic about their growth prospects in Apple Intelligence, while the diversified range of products of the company has contributed to the general growth of income.
Apple is still the largest company in the world, with a stock capitalization of 3.58 billion dollars (3.43 billion euros), and its shares fell 4.56% this year at the close of the market on January 30.
A record quarter
The Total sales Apple They increased 4%up to 124.3 billion dollars (119.2 billion euros), during the quarter of December, which represents a record rate. The company also achieved a record benefitwith a benefit per share of 2.4 dollars (2.3 euros), 10% more than a year earlier. The gross margin was 46.9%, compared to 46.5% estimated.
In addition, Apple’s active devices have reached the record figure of 2,350 million worldwide, compared to 2.2 billion a year ago. The financial director, Kevan Parekh, said: “We also pleased that our installed base of active devices has reached a New historical maximum in all geographical products and segments. “
The CEO, Tim cookHe indicated that Christmas purchases had supported sales: “We were delighted to offer customers our best range of products and services in history during the Christmas season.”
However, the sales of the largest Apple segment, the series iPhone, They fell slightly Regarding last year due to a Strong descent in China. In other product categories, new series iPad and Macbook they have contributed to general growthsince both recorded a 15% sales increase Regarding last year. Meanwhile, Apple Wearable sales, including Apple Watch, Airpods, Bests and Apple Vision Pro, fell 2% year -on -year.
The Income from services They remained an outstanding point, with a year -on -year increase of 14%. The division, which includes Apple TV+, ICloud and App Stores, is a Key engine for Apple’s profitability. The company expects Apple’s services to grow at a two -digit pace in the ongoing quarter.
Weakness in China
Apple sales in continental China, Hong Kong and Taiwan decreased by 11.1%, which represents the greater fall from the same quarter of 2023. This region constitutes the third largest Apple market and registered an annual decrease in sales throughout 2024, due to the growing competition of local brands such as Huawei and Xiaomitogether with the general atony of consumer demand. “Ultimately, investors do not have a very brilliant Apple at this time,” Josh Gilbert, Etoro Australia market analyst, wrote in a note.
The quarter of December is the first complete after the launch of the iPhone 16 terminal series, and the slowdown can also suggest that Apple Intelligence has lagged behind other technological giants in the deployment of its products backed by artificial intelligence.
During an interview with the ‘CNBC’, Cook indicated that the descent in China was partly due to the RErasos at the launch of Apple Intelligencewhich is only available in some English -speaking regions. The CEO also pointed out that the sales of the iPhone 16 were better in the countries with the available AI software compared to those in which it is not.
“Thanks to the power of the Apple Silicon system, we are unlocking new possibilities For our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we are delighted that Apple Intelligence is available in even more languages this month of April“He said in the results report.
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