The Vision Pro was launched exclusively in the United States ago just over four months and, now that the first stage of its international deployment is approaching, Apple would be updating its future plans for this segment of devices.
The Information points out that the Cupertino company has told at least one supplier that it has paused development of its next high-end glasses. We are talking about data that comes from a supply chain source.
Cheaper glasses on the horizon
The rumors arise in the middle of a alleged slowdown in product sales. Apple has not given figures, but some analysts point out that shipments have been reduced by challenges related to price, convenience and applications.
Buying a Vision Pro means spending $3,500 for a first-generation device capable of offering an amazing experience, but not free of imperfections. The Cupertino company would be working to respond to all this.
The suspension of development of the high-end Vision Pro does not mean that Apple is abandoning its efforts in the mixed reality market. Two sources indicated that the firm led by Tim Cook continues working on cheaper glasses.
The plan to offer glasses (we don’t know what name they would have) at a reduced price is not new. Rumors suggest that Apple began working on this initiative in 2022. Back then it envisioned a product priced around $1,600.
Apple planned to launch its “affordable” glasses as soon as the end of this year. However, several challenges in the development process led the company to update its plans. at the end of 2025although now there is talk that they would arrive even later.
The Information adds that the main problems with this latest plan is adjusting the price without cutting too many features and functions. Even earlier this year there was no consistent prototype of the product known internally as N109.
The arrival of cheaper Apple glasses makes sense. The price of $3,500 It may be too much for many users, but some of them might change their minds if accessing this experience cost the same as an iPhone.
If this Apple alternative achieved significant success, it could create promising market opportunities for future companies. Apple Vision 2 high-end. In any case, it should be noted that Apple has not made any type of statement in this regard.
Meta, which is one of the most prominent players in the market with its 549.99 euro ($499.99 in the United States) Meta Quest 3, launched a great high-end glasses called Meta Quest Pro for $1,500, but it didn’t take long to lower the price.
The Meta Quest Pro can be purchased for a starting price of 1,199.99 euros ($999.99 in the US). We will have to wait to find out how this market evolves, which has been partially overshadowed by the rise of artificial intelligence.
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