According to the National Administrative Department of Statistics (DANE)Approximately 67% of Colombian households, that is, more than four million families, have pets.
However, what is striking first of all is the increasingly privileged place that pets occupy in people’s hearts, Redefining the concept of familysince, also according to the statistical entity, this year the lowest number of births in the country was reported, about 25,000 less than in 2023. Meanwhile, The number of pet owners is on the rise.
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Additionally, according to a study by Provokers, a Strategic Insight & Innovation Consulting Firm, 87% of men and 91% of women surveyed in Colombia consider their 4-legged friend as a member of the family.
Pets
Similarly, 76% of them say that their pets are their constant companion, and greater emotional connection is evident in both women and younger people, with 71% of men and 81% of women sharing this feeling..
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Secondly, the importance of pets in family finances, considering that spending for and on them has increased. According to Euromonitor, Spending on pets will reach 6.1 billion pesos by the end of 2026, with food, daycare or caregivers and medical care being the main areas.
Pets.
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Finally, pets have become the focus of multiple social, marketing and even political initiatives. For example, in July of this year, a bill was introduced in the House of Representatives to create paid leave for the death of domestic animals.
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