It’s a fact: when it comes to fusing spectacle, luxury and vision of the future, TelevisaUnivision knows how to do it spectacularly.
UPFront 2025 was not just an event, it was an experience that will remain engraved in our memories and in that of all of us who were fortunate enough to be there. From the impressive staging to the strategic presentations that will mark the next year in the media, this was a key moment for those of us who vibrate with pop culture and entertainment.
Under the UNCONTAINABLE concept, and with more than 635 people working behind the scenes, the top event, at the Televisa San Ángel facilities, was an authentic demonstration of what it means to be at the forefront. From the front row, we saw it clearly: TelevisaUnivision is transforming the way we consume content, and not only for Mexico, but for all of Latin America.
The event began with the presence of Emilio Azcárraga Jean, President of the Board of Directors of Grupo Televisa, who introduced the new CEO of TelevisaUnivisionDaniel Alegre, and noted that: “We have turned our annual Upfront into the most important event in the content industry in our country.” Followed by the presentation of Patricia Molina, Vice President of Sales at TelevisaUnivision México, who highlighted the company’s commitment to using the most advanced technology to offer innovative and immersive cross media experiences. And after?
The magic of Bruno Mars and the future of TV
What we expected to happen: Bruno Marsone of the most impressive artists in music, offered a private show. “Uptown Funk”, “Just the Way You Are” and “Treasure” were just a few songs that lit up the night. Imagine this exclusive concert, where only the best clients, talents and VIP executives in the industry enjoyed their incredible energy. Here at COSMO, we will try to describe how good it was.
But obviously it wasn’t all music. This UPFront was the perfect opportunity to learn about the most anticipated releases of next year for the company. Did you know that 7 out of 10 Mexicans consume TelevisaUnivision content? And yes, they do it thanks to an unmatched offering of soap operas, sports and news. The House of Famous Mexico returns with its third edition, consolidating itself as the media phenomenon that has broken records. In addition, classics like El Chavo and El Chapulín Colorado will be back in Las Estrellas and in vix.
Innovation and content for everyone
Another thing that caught the attention of TelevisaUnivision attendees and partners was its commitment to offering a cross media experience, which connects with different audiences through multiple platforms. Daniel Alegre, the company’s new CEO, made it clear that technological innovation is the engine that drives content creation, and this only leaves us more excited for what is coming in 2025.
In addition, platforms like ViX are constantly growing, becoming the most important free streaming service with a 60% increase in hours consumed in the last year. Quite an achievement! With this, TelevisaUnivision not only sets a trend in traditional television, but also in the world of streaming, reaching more than 57 million unique users per month (according to comscore). That’s being on top of the game!
What’s coming in 2025: More football, soap operas and excitement
If we learned anything that night, it is that 2025 will be a key year for sports. TelevisaUnivision will begin as the home of Liga MX, with exclusive rights to broadcast the matches of the most beloved teams, including the Mexican National Team on its way to the 2026 World Cup. In addition, coverage of the NFL is included, something that assures us a Calendar full of emotions for those who like American.
And of course, soap operas will continue to be the heart of entertainment. Names like El Maleficio and Marea de Pasiones will continue to captivate and consolidate TelevisaUnivision as the leading company in the production of quality dramas.
A brilliant closing and a promise for the future.
In short, it was a spectacular night that demonstrated why TelevisaUnivision continues to be the titan of entertainment. From the elegance of the performances to the Bruno Mars show, every moment was a celebration of the power of television and entertainment. There is no doubt that 2025 will be a year of great success, and we will be there, enjoying every episode, every program and every match.
Stay tuned because this is just the beginning! A 2025 full of excitement, fashion and lots of entertainment awaits us!
‘ www.cosmopolitan.com.mx ‘
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