Amazon will stop using dark patterns for the cancellation of Prime in Europe

Many times we come across situations in which hiring a service it’s so easy we could do it by accidentwhile canceling it seems to be totally impossible, and this is not exactly a coincidence or an accident, but it is what is known as “dark patterns”, something that Amazon uses for the cancellation of your Prime subscription.

However, as we can read in tech crunchthis is no longer going to be the case, at least in the European Union, where Amazon has been forced to stop using this type of practice to implement a two-click scheme, where in principle we should be able to end our Amazon Prime subscription in a totally simple way and without the enormous friction that we found until now.

In the same waythe European Union will closely monitor Amazon to prevent this new system from being slowly manipulated as time goes on to finish, again, in a totally manipulative scheme that forces the consumer to keep a subscription that they neither want nor need.

While the name “two-click scheme” might suggest that it could be even faster, with just one click, it stands to reason that with a single click we could accidentally delete our subscriptionin addition to the fact that the objective of this standard is to equalize the ease of subscription to the ease of termination, without unbalancing them.

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