Amazon Prime Video begins to insert ads on its platform

With the new era of advertising in Amazon Prime Video streaming, users now They must pay an extra 50 pesos if they want to avoid advertising that will appear from time to time while they enjoy their favorite programs. The company has detailed that now the installments will be priced from 99 pesos, this being the cheapest but with commercials, but to avoid them, customers who do not want this will have to pay an extra 50 pesos.

The decision by Amazon Prime Video, owned by Jeff Bezos, comes at a time when the streaming industry is proposing new alternatives to make its business profitable in the face of the competition that has arisen with the arrival of more competitors.

According to data from the consulting firm The Ciu, Amazon Prime Video in Mexico has 7.6% of the market share.