Amazon prepares its own ChatGPT to boost what it does best: sell online (according to Bloomberg)

Amazon was one of the few big tech companies that had given no sign of working on its own chatbot. While Microsoft and Google they stepped on the accelerator with proposals such as Bing Chat and Bard, the American giant founded by Jeff Bezos was betting on generative AI, but through its cloud computing division (AWS), not to boost its e-commerce business. This has just changed.

Bloomberg has discovered a series of job postings that aim to recruit AI talent. One of the positions is Senior Software Development Engineer, a professional who will participate in the “reimagining of Amazon Search with an interactive conversational experience” designed to help users find answers to their questions, compare products and receive personalized suggestions. .

Engineers to transform Amazon’s search system

In job descriptions, Amazon says it’s looking for “the best and brightest” talent. But not only this, it also provides other details that can help us understand what you are working on. On the one hand, he assures that it is about “a unique transformation” of the store search service, and that the work team will be in charge of making it available to customers “immediately”.

As we can deduce, and at the moment we have no other alternative because Amazon has not commented on it, the company seems to be in a certain hurry in its new projects related to generative AI. At this point it is necessary to point out the importance of the Amazon search system. We are facing one of the pillars of the platform whose effectiveness translates into sales and, consequently, into income.

While Amazon’s, Bing’s, and Google’s different search systems have one strength in common: many people they turn to them to buy items. That is to say, as indicated by Webinterpret, both solutions have a commercial approach (in the case of Amazon it is only commercial). However, many users could be attracted to use the new conversational search systems to find what product to buy.

The absence of a chatbot on the world’s largest e-commerce platform could be a serious handicap. This is what the company seems to want to avoid, although, like its rivals, it faces a number of big challenges. Today’s search system is heavily rooted in ads and sponsored content, so you’ll need to find a way to channel these elements.

Let’s remember, yes, that Amazon is not a company with little experience in the field of artificial intelligence. It is using this type of technology since many years, for example, to manage inquiries from your customers. Also, when it comes to tackling the difficult task of training AI models, it has its own cloud computing division, which can be a significant advantage.

Images: rupixen.com

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Amazon prepares its own ChatGPT to boost what it does best: sell online (according to Bloomberg)

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by Javier Marquez.

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