Amazon launches a new bot that will help you increase sales

Metha also noted that more than 400,000 sellers are already using artificial intelligence tools in their sales processes and that the number is expected to continue to grow.

However, it is important to note that this tool is still in the testing phase and for now will only be available to a limited number of users in the United States. It is expected to be rolled out to more countries later this year.

Amazon bets on generative AI

Amazon has been using more and more AI tools within its site and the prospect is that in the future they will become much more in-depth. Currently, it displays review summaries generated with AI from user opinions.

The company also said that in the near future there will be the possibility of generating videos with AI, as well as writing mass listings based on the seller’s catalog, while for the user there will be more personalized recommendations based on their purchase history.

On the other hand, in its cloud division, like Amazon Web Services, the company has also generated a chatbot called Rufis for business uses with which tools can be generated for specific cases.

It has even made multi-million dollar investments in Anthropic, one of ChatGPT’s main competitors, while Amazon CEO Andy Jassy has expressed his confidence in the technology to investors.

On the first-quarter earnings call, Jassy said the AI ​​opportunity is unprecedented, so increased capital spending is needed to take advantage of it. “I don’t know if any of us have seen a possibility like this in technology in a long time,” he concluded.