AI can elevate human potential in sports

AI for the viewer experience

AI is also being used to power viewer experiences, from personalizing digital content to enhancing live streams with advanced statistics and augmented reality.

This adds a new layer of visualization that also combines with the generation of new technologies in the world of entertainment, such as Mixed Reality, where companies like Apple and Disney have announced collaborations to broadcast matches in different ways.

For fans, the added value is that it is technology generated in real time, thanks to the data processing and graphics generation capabilities, Paz explains, as if it were an image or text generated by ChatGPT, but with contextualized information about the players.

For Wimbledon 2024, IBM launched the ‘Catch Me Up’ tool, which combines match data with generative AI to provide stories and insights about players in the singles category as they progress through the tournament.

Paz points out that in this era, technology has reached such a high level that it even has the power to generate predictability patterns to indicate which team has a higher success rate or “the easiest path to the championship.”