According to study, generative AI is beginning to gain ground in everyday life

Since OpenAI introduced the world to the app ChatGPT, With artificial intelligence (AI), users have found this tool a great ally, to the point that it is increasingly used for different activities, which has generated a fascination among users. The above is highlighted by the most recent report from Boston Consulting Group (BCG), titled “Consumers Know More About AI than Business Leaders Think”, which reveals the enthusiasm that consumers have for AI.

Also read: (ChatGPT will remove a voice ‘eerily’ similar to that of actress Scarlett Johansson).

According to the firm, This report was based on a survey conducted by BCG’s Center for Customer Insight to measure the level of awareness about AI and Generative AI (GenAI), as well as usage and sentiment among 21,000 respondents from 21 countries on six continents. He also explored fronts relevant to the use of AI in the workplace.

Among the findings it stands out that More than 80% of survey participants demonstrated knowledge of generative artificial intelligence (GenAI), Additionally, 75% reported having used a GenAI-powered app or service to address unmet needs.

The report also showed the value that generative artificial intelligence can have in people’s daily lives. That is how 39% of respondents indicated that GenAI brings value to everyday life despite the concerns raised by this technology. For their part, 32% of the participants stated that this tool can help in scientific and medical advances, while 24% said that they recognize the value of GenAI in fields of expression and art.

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From a corporate perspective, respondents have an even more positive view of generative artificial intelligence, with 70% of participants stating that they are excited about this technology. 60% believe that AI will contribute to learning and education, while 55% foresee an increase in their efficiency in the workplace.

But despite the progress in the business field, the report highlighted that there are also some interesting concerns about AI. Thus, 33% of those surveyed stated that they are concerned about data security and the ethical use of AI, while 30% stated that they are concerned about the possibility of AI replacing professionals in certain jobs.

Feelings about AI vary greatly from country to country, spanning a spectrum of emotions from excitement to conflict and concern. Countries with younger populations, who tend to have greater technical and digital experience, showed greater enthusiasm for the use and adoption of this toolas is the case of China (56%), Indonesia (49%) and Brazil (46%).

However, concern is greater in some countries with digitally competitive economies, where consumers may feel more threatened by issues related to AI, such as privacy or its impact on employment, and where media coverage is negative regarding the new technologies. technologies. This is the case of France (50%), Australia (49%) and the United Kingdom (43%).

See also: (Details of the computers with artificial intelligence that Microsoft will launch).

“Consumers in emerging markets are generally more open and excited about AI. We believe this attitude could be related to the infrastructure and access limitations that AI could solve. In countries with a mismatch between supply and demand, this tool offers an opportunity to resolve genuine unmet needs”commented Chris Weisz, managing director and partner of BCG.

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According to the BCG report, people are also using other forms of AI in order to address unmet needs. For example, 32% of respondents have used an AI-based health and fitness app, 28% said they have turned to AI for personal recommendations for items, such as cosmetics, while 28% of respondents have used AI-powered visual search to find products that match or are similar to the items they they want to buy.

“GenAI is here to stay and presents extraordinary opportunities for both increased productivity and revenue growth. Leaders seeking to harness the transformative power of GenAI for business success should focus on the issues that concern consumers most, ensuring transparency and user privacy, as well as consider the cultural characteristics of each country for best adoption. ”highlighted the BCG report.

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