YouTube is introducing a whole host of features for creators, and one of them is the ability to sell products on the platform through a new collaboration with Shopify. This will allow creators to showcase new products on their channels, either below videos, during live broadcasts, or at the end of videos.
In addition to this integration with Shopify, we will also find an “Explore” tab that will take us to a kind of “shopping mall”.” so that users can find store content in the United States, Brazil and India starting next week. It is expected that the available countries will expand over time.
On the livestream purchases front, YouTube is pushing a little harder, providing tools for eligible creators to bid on or tag products during livestreams for purchase, something that in the case of pre-recorded videos is popular in the form of links in the description of it.
In this link to the YouTube blog we can find all the information about it, being another one of the companies who embrace online shopping within social media applications.
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Jordi Bercial
Avid technology and electronics enthusiast. I’ve been messing around with computer components almost since I could walk. I started working at Geeknetic after winning a contest on their forum about writing hardware articles. Drift, mechanics and photography lover. Feel free to leave a comment on my articles if you have any questions.
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