The new function "Articles" Twitter was launched 17 years ago by Facebook and failed

The social network Twitter continues its path towards greater extension in the published texts. A new function is already being tested and will allow, in the words of Elon Musk, owner of the company, to even link books.

Twitter continues to move away from one of its hallmarks: microblogging. With more and more possible characters, especially in its paid version Twitter Blue (25,000), Elon Musk announces that they are already testing a new function that will allow you to link even entire books called Articles. The fast and direct social network that we met, the one that created the term Tweetit will not be the same.

Elon Musk has it clear. All his movements go in one direction: make Twitter profitable. A reality that does not seem close and that with the past changes has not been able to bring it closer, for the moment. What is the new strategy? Articles will allow link long texts and include videos or photos. This is not the first time something similar has been attempted.

With this new name, what was known as Twitter Notesis already being tested by a small group of people, according to Insider. the new app will allow to link a url which will redirect to the content.

So, Elon Musk wants his platform to compete with Medium, a platform for bloggers, or Substack, more specialized in email newsletters, which have monopolized users looking to share long texts in recent years.

The change from Notes to Articles, it might seem casual, but the truth is that there was already an application called Notes that did exactly the same thing. It was on another platform, a rival, and it was canceled in 2020 because it wasn’t successful. We talk about facebook notesthat came 17 years earlier.

The truth is Facebook Notes failed to attract an active and engaged user base. Users may not have found enough value in Facebook’s note-taking feature compared to other available platforms and services, which begs the question: Will Twitter get it?

Threads suffers a drop in activity after a great takeoff

In this context, it is worth mentioning the new threat: Threads, the “Instagram Twitter” launched by Meta in competition, and which allows up to 500 characters. However, after a good start, this new social network seems to be slowing down, after also being banned in Europe.

After exceed 100 million user registrations in less than a weekthe participation of users in Threads has slowed down. Daily active user threads fell from 49 million on July 7, two days after its launch, to 23.6 million users, according to .

Twitter’s new approach It seeks to expand its capabilities and appeal to an audience that is looking to share longer and richer content, such as long articles, videos, and photos. With the competition in the online publishing market, Twitter seeks to stay relevant and offer attractive options for its users. We will be attentive to this evolution.