It seems that Threads usage has dropped dramatically since its release, and it is that after reaching 100 million active users on the platform -probably because it is the novelty of the week- the use of the application -what is known as engagement- It has fallen by more than 50 percent.
On the Instagram side, it is not uncommon to see users who spend hours and hours using the application based on its content and possible addiction, something that also occurs on Twitter, but in the case of Threads it has been seen as users spent an average of 20 minutes on the app at launch, and this has dropped to around 8 minutes on average.
These data, as we read in gizmodohave different origins, and it is that both Sensor Tower and Similarweb indicate that activity has fallen drastically on the social network. It also doesn’t help that Meta has worked for remove the possibility of access from Europe with a VPNfor example, but this would influence user numbers more than anything else.
Undoubtedly, the task of creating a clone of Twitter is more difficult than it seems, especially when not even Twitter is completely clear about what it wants to be today.
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Jordi Bercial
Avid technology and electronics enthusiast. I tinkered with computer components almost since I could walk. I started working at Geeknetic after winning a contest on their forum for writing hardware articles. Drift, mechanics and photography lover. Do not hesitate and leave a comment on my articles if you have any questions.
