BCG joins Google Marketing Partner Awards for the selection of AI-based winning cases

July 1 (Portaltic/EP) –

Boston Consulting Group (BCG) has joined Google Spain to grant the Google Marketing Partner Awards, in which the strategic consultant will assess the candidacies under a methodology supported by its Digital Marketing Maturity Index.

The Google Marketing Partner Awardswhich will be delivered next Wednesday, July 5, recognize the best success stories of Google partners in marketing campaigns, with the novelty that this year the jury value the use of Artificial Intelligence (AI) applied to marketing.

Specifically, it will take into account how this technology is used as a lever for the objectives of developing industry solutions, promoting digital transformation or expanding the use of ‘full funnel’ campaigns.

Unlike other awards, these awards “value the use of data and technology in marketing and reward the achievement of clear and sustainable business results”, as explained by the Partner and Managing Director of BCG, Javier Pérez Moiño.

This executive also points out that AI “is revolutionizing the marketing of companies” and generating an impact on BCG customers, and considers that “the best cases stand out for the joint work of the agency and the advertiser’s teams to get the most out of the AI ​​’insights’“.

In this collaboration with Google, BCG will value the more than 80 applications under a methodology supported by its Digital Marketing Maturity Indexwhich has already become a standard for evaluating the level of digital maturity for many companies in sectors such as finance or consumer goods.