Since 30 years ago, The company Napse has been developing computer solutions focused on the retail sector. Their specialized experience in this channel has led them to operate in 16 countries in the region, to have offices in the main capitals of Latin America and to strengthen their products.
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They have been operating in the local market for more than four years and have clients such as Grupo Éxito, Droguerías Cafam and Cencosud.
Antonio Rivero, General Manager for Latin America at Napsepoints out that the demand for new technological tools by retail companies has been growing in Colombia, for which they see “a great opportunity” to penetrate the industry.
“For years we have been working with the most important retailers in the region, providing solutions that enhance their growth.In it In the case of Colombia, we are committed to expanding our presence and scale local growth by 5% by the end of 2023, thus contributing to the strengthening of Napse in Latin America and the evolution of the industry”, affirms the general director for Latin America.
Among its solutions, software focused on lines such as supermarkets-hypermarkets, pharmacies, food and gas stations stand out.
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“We know that the retail channel has great challenges and through our software we make their processes more efficient. We have a tool that allows the transformation of a measure, for example if the warehouse receives boxes of X product and needs to sell its customers a kilo or a pound of that product, the tool has some specialized characteristics to meet that need.Another example , we have it in the pharmacy segment, here we have a software that has a special configuration for medical prescriptions”, comments Rivero.
Given the demand for new technologies, such as artificial intelligence, Rivero points out that there are many retail chains who are taking this step in order to reach new customers and provide an increasingly specialized service.
“Although progress has been made on this front, there is still a long way to go and we hope to be able to accompany companies in this process. After the pandemic, companies have realized the importance of investing in the technological front and reaching customers in a more personalized way.”, highlights Rivero.
As to the expectations they have for this year, Rivero points out that the company hopes to expand its client base and invest in both innovation and marketing fronts. In addition, to continue providing local companies with advice based on their experience.
“We have success stories that are worth sharing not only with Colombian companies, but with companies throughout the region. And it is that part of our objective is to be able to offer our knowledge”Rivero frames.
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unified commerce
For Rivero, the future of the retail sector is more linked to unified commerce. According to the executive, this commercial strategy must “perfectly” integrate all sales channels. such as physical stores, the online channel, social networks, among other platforms, all in order for users to achieve better service.
“Unified commerce is what comes to replace omnichannel and that is that the customer will not only go to the physical store, but will also come to investigate or enter the virtual store in order to make a purchase. Here artificial intelligence will be key because the retailer will be able to advise that buyer, give him options that complement the products he is buying, that is, it can offer him hyper-personalizationRivera explains.
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JOHANA LORDUY
Journalist Portfolio
