The strategy of Spencer and the Microsoft lawyers in the legal battle for the purchase of Activision Blizzard seeks to demonstrate the dominance that Sony has in the video game market, in addition to being a hostile competitor, since he said that although they make their games available in PlayStation, they keep 30% of the revenue and use that money to hurt Xbox.
“They use that money among other income they have to try to reduce the survival of Xbox in the market. We try to compete, but as I said, in the last 20 years we have not managed to do it effectively, ”he commented.
Microsoft wanted to buy Zynga before Activision
Another of the details that have been revealed during this hearing is Microsoft’s intention to buy the Zynga studio, responsible for mobile games like Farmville.
However, when the company was ready to make the acquisition, Take-Two, parent company of Rockstar Games, creators of Grand Theft Auto, offered $12.7 billion to complete the merger.
From then on, Xbox looked for a way to have a share in the mobile video game market and that was how Activision represented its next move, because in addition to having studios focused on consoles and PC, it also has King, the studio behind the games. like Candy Crush.