Now every influencer will have much more voice in the Google search engine thanks to this new functionality.
Today, the Google search engine is much more than media and web pages, because social networks like Instagram, Facebook or TikTok are here to stay and are enjoying great success.
However, there are more and more the large group of users, who search in the Google search enginesome advice related to a topic that they like, but from their influencer or favorite social network account.
And Google knows it very well, and yet, a few months ago announced “perspectives”, a way that you will have to benefit from the experiences of other people, through a new filter, which you will locate at the top of the search results.
This filter is already available to certain people, so its implementation in the Google search engine will be over the next few months.
9to5google
By accessing this filter, we will exclusively see videos, images, and posts from significant others who have previously shared on discussion forums, Q&A sites, and social media.
And obviously we will also be shown details about the creators of this content so that you know them.
In this way, much more voice will be given to those people who are making a hole in social networks, and who could have much more visibility.
More designed for mobile and influencers
And among all the results that we find, those short or long YouTube videos have the advantage of opening in their own searchwhile for the rest of the social networks we will have to click on the link to access them, but we will have the preview.
As can be seen in the captures made by 9to5googlethe results on the mobile are in the form of cards, so that everything is much more visible and differentiated.
We’ll see exactly how this new “insights” filter works when it goes live for all users, but it’s clear that it will open up the browser to a number of platforms that they had previously closed the door on.
