The Messi effect on social networks: this is how the followers of their teams move

Although PSG was a club known worldwide before Messi’s arrival, mentions about the team only occurred in France, but with the arrival of Rosario, 90% of the conversations took place in other countries even though the player is not a very active character on social networks.

“His behavior on social networks is definitely not active, he tends to be more discreet than someone seeking fame,” said Gómez, detailing that PSG’s success on the social network is due to the fact that they were looking for Messi, mainly from Latin America, a region quite proud of the footballer. “Messi is a little bit ours,” said the specialist.

He even stressed that when Cristiano Ronaldo left for Juventus there was no movement in terms of such relevant followers, as with the departure of Karim Benzema from Real Madrid, which did not represent a decrease in numbers for the Spanish team. He even grew close to 10,000 followers after his departure.

It is worth mentioning that when Messi left Barcelona, ​​the team accumulated a loss of 200,000 followers on the total volume of followers, which did not represent an important measure because the fans followed the team more than the player.