Anyone who has dedicated himself to growing up in political parties knows that spitting up leads you to the unemployment line. You always have to spit down, so as not to upset anyone more powerful than you in the organization. Pablo Casado believed that Isabel Díaz Ayuso was inferior to him when she held the position of president of the PP; Marta Rivera de la Cruz became the confidante of Isabel Díaz Ayuso, while she wore the orange colors in the impossible PP-Ciudadanos coalition during the XI legislature of the Government of the Community of Madrid, which she did not reach two years of life. As Minister of Culture, the role of the writer whose books can be found in all the centers of the Madrid Community library network, has been decisive in the success of Díaz Ayuso and in the final death of Ciudadanos. That move made her a pest in her former party and an interloper among her new coworkers. But she was never quarantined for the party leader.
In March 2021 the PP-Ciudadanos pact was broken and elections were called; in May, Rivera de la Cruz withdrew from his party; in June she returned to her position as Minister of Culture, but already with the corporate color of the PP; two years later, in June 2023, the mayor José Luis Martínez-Almeida included her in her lists as number three for the Municipal elections and, now, Alberto Núñez Feijóo points to Marta Rivera de la Cruz as number two for the General Elections of July 23. The president of the Community of Madrid knows how to pay the loyalties that end her enemies.
Madrid culture loses to the politics that ended with Coral Bistuer, as director of Sports, and with Toni Cantó, as director of the Spanish Office. But above all, he loses the person responsible for the censorship of Paco Bezerra in the Canal and Sandra Gamarra Theaters in Alcalá, 31. And everything points to the fact that he will be the reference of national culture, if Feijóo wins on the next 23J and keeps the portfolio which is now directed by Miquel Iceta.
“pachón dog”
Coral Bistuer defined in great detail Marta Rivera de la Cruz, in an interview in Confidential Castillon, with whom she worked nine months before she was fired: “Coral, stand in profile, we are not going to do anything,” Marta Rivera de la Cruz told her. The athlete she defined the new reference of the PP as an immobile manager so that she did not splash anything. “They have mistreated me in the General Directorate, they have put sticks in my wheels, they wanted me to sit in my office like a Chinese vase, I have been forbidden to go places, I have been scolded for doing actions that are my own work, I have been called to the counselor’s office every day to scold me like a child for doing things that were within my powers, I have been prohibited from giving talks in schools… I lost nine kilos in nine months,” Bistuer said. on Rivera de la Cruz. Up she never spits. The athlete ended up defining her as a “pachón dog”, because she was only going to collect without doing anything.
Marta Rivera de la Cruz is known for two great political feats in these years in the government of the Community of Madrid. The first was a letter that she wrote during the pandemic to the Minister of Culture, José Manuel Rodríguez Uribes, asking him to declare the cultural sector a national priority and provide guarantees. The second, another explosive letter to Minister Miquel Iceta, in which she expressed concern about the lack of guards in museum rooms.
While he was sending letters to the ministers and was awarded the medal for having kept the theater billboard alive, in the Community of Madrid the one who best defined his cultural management was Jesús Cimarro, the performing arts businessman with the most power and influence in the country. He denounced in the Madrid Assembly a lack of transparency, empathy and money on the part of the Ministry of Culture, compared to the Ministry of Culture and the Madrid City Council in managing the pandemic. Cimarro suspended Rivera de la Cruz’s management: “he has lost the game by a landslide”, he said. He criticized his lack of dialogue and commitment to the cultural sector and asked him to reconsider his attitude. Something that Bistuer denounced some time later. As if that were not enough, the Canal Theaters were left without management because the counselor did not present the tender documents for a new contract on time, worth 10 million euros a year.
In the management of historical heritage, it has also satisfied the interests of the party, although they did not coincide with those of conservation: it has denied the protection of the Clesa building with a technical file that revealed the lack of arguments to carry out the destruction of one of the best examples of Madrid’s industrial architecture, the work of Alejandro de la Sota.
setbacks and holocausts
He shares with Feijóo the problems to express himself clearly in public. When celebrating the inclusion of the Prado-Retiro Axis on the World Heritage List, the Minister of Culture attributed the creation of the Prado Museum to Carlos III and not to his grandson Fernando VII. In The night of the books In 2020, she had to rectify and retire as a writer for the poster, where she appeared scheduled as a literary author and opening the festivities, without referring to her political position and her responsibility in programming the event.
The peak of his nonsense was the one who wrote and posted on Twitter on June 30, 2014, about the Holocaust: “The Jews had a terrible time in the concentration camps, but the Holocaust has a political explanation.” In the debate with nine candidates on TVE, in December 2015, he said: “It is so serious that a son sees how his father kills his mother that he sees how his mother kills his father.” .
Since her arrival in politics, in January 2016 as a Citizens deputy in Congress, she has left the mark of an excellent career in managing her personal career. Very few politicians have been able to present themselves in her first years as one of the most belligerent voices against the cultural policies of the PP government and become, five years later, the cultural reference of the party she attacked. Marta Rivera de la Cruz has dedicated herself body and soul to culture and has achieved unrepeatable success. Thanks to culture, he has strengthened the already strong ties with Isabel Díaz Ayuso, whom he took to the Corral de la Morería in May 2021, a few days after deleting himself from Ciudadanos, when he had not yet entered the government of the Community of Madrid as Minister of Culture with the PP. Although the cultural management of Marta Rivera de la Cruz with Ciudadanos and PP has been chaos, no one has danced like her on the political tablao.
