Those affected can take a look at the question and answer session that the HBO Max support page has opened to address the monthly plan price change. The first frequently asked question answered by the streaming is about keeping the “50% off forever” promotion. The short and quick answer is yes, “it will continue as long as your HBO Max subscription is active and you continue to meet the conditions of the promotional offer.” Hopefully that in the event of a new price increase in the future the same thing happens and the promotion that allows cushioning the rise is maintained.
By increasing the monthly plan by one euro but not the annual plan, HBO Max makes this second option more attractive, which represents a saving of 41%. They are 69.99 euros per year, which divided between 12 monthly payments remains at 5.89 euros per month. It can be a good option for those who want to maintain or contract the service of streaming without the increase of one euro, but in exchange you have to pay a year in advance. For their part, those who maintain the “50% discount forever” promotion will continue to be the ones with the best deal, since their quota will rise by approximately half a euro and will remain at around 4.99 euros per month.
As HBO Max increases the price of the monthly plan, the 50% promotion will lose its appeal and will become less interesting to maintain. This promotion is lost in case of canceling the subscription, changing the plan or not having a valid payment method.
On the other hand, it remains to be seen what the future of HBO Max will be in Spain and Europe in general. In the United States, the service streaming It is now called Max and includes Discovery Channel content for $15.99 per month (1080p and 2 devices) or $19.99 per month (4K and 4 devices). It also offers a plan with ads and reduced price ($9.99 per month with 1080p content and two devices). In 2024 some of these novelties, including at least the name change, should reach the international market.
