Faced with the crisis, the reconfiguration, HP talks about its business verticals

“We have a joint commitment in several divisions, for example this year we are looking to boost all the accessories for gamers and focus on e-sports tournaments, the idea is that we can have a greater diversity of products”, pointed to Expansion, Ali.

Gaming is for this reason one of the businesses in which at a regional level it is betting, it should be noted that HP has as brands HyperX, Omen and VictoryTherefore, the company is seeking to capture a significant participation in this sector that in Mexico generated a turnover of 1,901 million US dollars in 2022, according to Statista data.

The executive also points out that focusing part of their efforts on this segment of the population also helps them to be recognized by future collaborative computing clients, where another pillar they have as a sales benchmark is sustainability.

“It’s not just our computers that are sustainable, we have the same strategy for our entire printing world. For us peripheralsour mice, our backpacks, everything is designed to make them more sustainable and use as many recycled products as possible”.

However they continue to come to offices

The IDC report notes that shipment volume in 1Q23 was notably lower than the 59.2 million units shipped in 1Q19 and 60.6 million in 1Q18.

“Although channel inventory has been depleted in recent months, it is still well above the healthy four to six week range,” said Jitesh Ubrani, research manager for IDC’s Mobility and Consumer Device Trackers.

According to the IDC ranking, HP is the second company that has achieved the most shipments in recent years, and until April 2023 it had a 21.1% market share.

“Despite the complications, hybrid work brings opportunities and challenges for companies that we can take advantage of (…) much of the time that one is with hybrid work is collaborating. That was not the case 5 or 7 years ago. So collaboration is a vertical in which the company is making very important investments,” said Ali, so despite the economic contraction, the company indicates that it will maintain momentum in this vertical.

Change of habits in your consumers

In numbers, Ali pointed out that one of the changes that they had as a result of the pandemic was the way in which their computer and printing products are purchased, since in the printing or computer categories, today in some of the countries their digital channel represents 70% of sales.

“In Brazil it is 70%, in Mexico it is 30%, in Chile it is 50%. So there was a remnant, a younger consumer who says I want to buy digitally, faster, and it’s a big change. And the second is a change where younger people want to customize and use printing for other things, print a t-shirt or print different things, and for that they require different technologies that can print greater volumes, so innovation is also possible”, Ali pointed out. .