( Spanish) — From Monday, May 8 to Wednesday, May 10, a new edition of the hot sale, one of the two largest e-commerce events in Argentina. It has been organized by the Argentine Chamber of Electronic Commerce (CACE) since 2012 and this year it will have the participation of 959 companies from all over the country.
When does the Hot Sale in Argentina start and how long does it last?
The discounts and promotions will be available from 00:00 on Monday, May 8 and will last for 72 hours, although some brands tend to extend it for more days or until the week is complete.
The CACE reported that of the almost 1,000 participating companies from all over the country, 97 are joining for the first time. According to the chamber, the inspection process will be in charge of the University of Buenos Aires and the prices of the participating products were frozen as of April 25.
What brands are in the Hot Sale in Argentina?
As every year, products and services from 11 categories will be present, including electronics, travel, furniture, clothing and footwear, supermarket, beauty and others. To find out all the participating industries and brands, you can enter the official website of the event hotsale.com.ar. You can also go directly to the site of a participating company, under the menu or indicator of the event.
This year, the organizers launched different sections on the official website, which include additional filters, the most clicked, mega offers and top stars mega offers. The ones that tend to generate more interest are those with discount accumulation for purchase volume and those that offer more installments without interest.
From the public sector, Banco Nación (store bna.com.ar) adheres to the Hot Sale. On this occasion, they will offer 18 installments without interest in all categories of the store, Marcos Herrero, leader of Digital Business at Nación Servicios, confirmed to . From BNA they will focus especially on the electro (cell phones, computers and televisions) and home items. Herrero says that they expect to sell about 45,000 units in 2023.
Mercado Libre, one of the leading companies in the sector, also expects to have a strong presence in the Hot Sale. As a differential, it enabled a special registration for the event, which can be done on its website or through the app. It offers interest-free installments with its Mercado Pago collection system, free shipping for purchases from $8,000 (about US$35 at the official exchange rate) and transaction protection with a free return option on the platform. Among the most outstanding categories, this time Mercado Libre places slippers, cell phones, notebooks and televisions.
Aerial view of empty Caminito street in the La Boca neighborhood of Buenos Aires, on July 9, 2020. Credit: RONALDO SCHEMIDT/AFP via Getty Images
Recommendations to buy safely in the Hot Sale in Argentina
CACE indicates that it is important to verify the authenticity of brand websites. That is why he recommends entering them through the official website of the event. He also recommends checking the URLs (website addresses) and checking that they have the padlock that indicates that it is a secure site. It is also key to keep in mind not to provide personal data beyond what is essential to make a purchase.
Other guidelines to keep in mind before purchasing any item are:
- Check personal credit card limits.
- Check sizes, colors and purchase summary before paying.
- Identify the available means of payment and if interest-free installments are offered.
- Check data and shipping costs.
- Check that the proof of purchase and the tracking code for the shipment of the order have been received.
In 2022, e-commerce grew 87% in the country compared to the previous year, according to CACE data. Organizers hope the event will boost sales to sustain that curve.
