In the country they would not pay the most expensive gasoline to take care of the planet

Not even the spirit of contributing to the environment motivates Colombians to accept an increase in the price of gasoline.

(Gasoline prices would continue to hit the cost of living in the country).

This is indicated by a query made by the firm Bain & Companywhich shows that 63% of Colombians would not be willing to pay more for the price of gasoline in order to take care of the planet.

In his analysis, Bain & Company highlights that although 78% of national consumers state that they are concerned about climate change, there is widespread opposition to paying more to reduce greenhouse gas emissions.

And it is that today the transition to clean energy is driving different countries of the world and the region to formulate tax policies that encourage the reduction of the use of polluting fuels.

(This is how the formula for the price of gasoline in Colombia is composed).

However, it is shown in the “Latam Consumer and Shopper Update” from Bain & Company, that more than half of the consumers in Colombia would not be willing to pay a higher price for gasoline to protect the environment.

This, despite the fact that 78.6% of the population is concerned about the consequences of climate change.

“In Colombia we can observe a very particular behavior, because despite declaring that they are more concerned about global warming, there is strong opposition to economic measures that aim to reduce greenhouse gas emissions,” said Diego Santamaria, a partner at Bain & Company.

(Price of diesel would start to rise when inflation goes down).

For the manager, “This implies a challenge for the government and companies, since it leads to building a strategy that guarantees better adaptability to natural conditions without generating greater social resistance.”

This reality, however, the firm draws attention to the fact that this point of view of consumers is not exclusive to the Colombian market, because when reviewing the figures in all of Latin America, the percentage of rejection of the increase in fuel prices increases to 72%, which configures a challenging panorama for the continent when it comes to meeting its goals associated with reducing the carbon footprint derived from the use of fuel.

Consequently, in the judgment of Bain’s experts, “It is essential that both the public and private sectors adopt measures agreed with the community to consolidate greater environmental resilience.”

Those efforts should be directed at “Build actions that in the medium and long term enable the progressive reduction of emissions of harmful substances into the atmosphere, without directly impacting the economy of households that have been affected by inflation worldwide.”

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