May 4. (Portaltic/EP) –
Google has joined the trend of blue badges to indicate that the sender brand of an email in your Gmail service is legitimate, and not an impersonation, with the aim of stopping the spread of spam.
The blue badge, similar to the one that already exists on social networks such as Twitter or Instagram, will be displayed next to the logo and the name of the sending brand of an email, as long as it is registered in the brand identification system that Google introduced in 2021.
This identification system (BIMI) not only verify identity of an organization, but also requires it to use strong authentication, to be able to show the brand logo as an avatar in the mail.
“Strong email authentication helps users and email security systems to identify and stop spamand also allows senders to take advantage of the trust of their brand”, explains the company in his workspace blog.
The blue badge will begin to be displayed from this Wednesday to the users that appear in the BIMI, being available for customers of Google Workspace, legacy of G Suite Basic and Business and personal Google accounts.
