The day you announced the results for the first quarter of 2023, with an increase in subscribers, Netflix has said that “we are satisfied with the results” of the end of shared accounts in Spain and three other countries. So much so that in the second quarter going to implant it in USA.
If someone thought that Netflix he was going to regret deleting the shared accounts, he was very wrong. The advertised boycotts and mass account cancellationsIt seems that they have not occurred.
We all know that it is one thing to shout on social networks, and another what is done later in reality.
Or maybe it’s that we give too much representation to Twitter and company. And when a few hundred, thousands of users say they are going to cancel Netflix for preventing account sharing, maybe they really have. But it is not representative of the millions of users it has in Spain.
Test results with shared accounts
The point is that Netflix has released the account sharing ban in some Latin American countries, as well as in Spain, Portugal, Canada, and New Zealand.
“In the first quarter, we launched payment sharing in four countries and are pleased with the results“explains Netflix in its letter to shareholders published by Varietyvia HobbyConsoles. “We plan a broad deployment, also in the United States, in the second quarter“.
Netflix admits that the first days after the announcement of the shared account banor when they send the shared account lockout notice, cancellations occur. But that in Latin America, which is where it has been the longest, they have seen that after a whilewhen the anger passes, users come back.
For them the results of the test in Canada are the most important, because it is the country that most resembles the United States. “In Canada the paying member base is now larger than it was before the account sharing ban. Revenue growth has accelerated and is now growing faster than in the United States“.
So it seems that the shared account ban It was not the catastrophe that some users announced. According to Netflix, quite the opposite.
These days the company has made some headlines, with the end of its DVD and Blu-ray rental service after 25 years, or an improvement of the plan with advertising in Spain.
Netflix is satisfied with the end of shared accountsand is going to implant them in the second quarter in USA. If you’re waiting for it to back off, it doesn’t look like it’s going to happen…
