When you think of Netflix, the first thing that comes to mind is the popular paid streaming service that allows you to watch endless series and movies from the comfort of your home. However, the company also had another business model that, despite losing steam in recent years, was still relatively successful. Unfortunately, that facet will come to an end very soon.
Perhaps many people are unaware, but Netflix started in 1997 as a company that offered a rental subscription service, which consisted of mailing DVDs directly to customers. This business model revolutionized home entertainment.
Just as they remember from the middle Polygon, the company introduced its monthly subscription model at the turn of the millennium and quickly surpassed its traditional rental business. In 2007, exactly a decade after it was founded, it launched its popular streaming service that is still going strong today.
While the streaming service is currently its cornerstone, Netflix still offered its Blu-Ray and DVD rental service from its DVD.com website. Unfortunately, very soon you will say goodbye to this facet.
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Bye bye! Netflix says goodbye to its DVD home rental business
As part of a shakeup in its business model, the company made the decision to end its DVD and Blu-Ray delivery service. This was reported in a releasewhere he also thanked the members and subscribers who purchased the service in the last 2 decades.
“After 25 incredible years, we have decided to liquidate DVD.com at the end of this year. Our goal has always been to provide the best service to our members, but as the DVD business continues to shrink, that will become increasingly difficult. So we want to go all out,” explained Ted Sarandos, co-executive director.
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Netflix announced that the last discs will be mailed out on September 29, and members will have until October 27 to return them. Subscriptions will be canceled automatically, though users can ask for their history to see how many and which titles they’ve rented in the past few years.
Finally, the company shared an infographic where it revealed that its home rental service had 40 million subscribers over the years. In addition, he comments that the first DVD he sent was beetlejuice, horror comedy film starring Michael Keaton. For its part, the most popular title on DVD.com was the drama The Blind Side.
After an incredible 25 year run, we’ve decided to wind down https://t.co/6h2lrcGg2b later this year.
To everyone who ever added a DVD to their queue or waited by the mailbox for a red envelope to arrive: Thank you! https://t.co/McxJUlLlGF pic.twitter.com/nBXzgvvv7p
—Netflix (@netflix) April 18, 2023
But tell us, did you know about this company service? Will you miss it? Let us read you in the comments.
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