“It took us more or less a month and a half to develop NAT, however, journalists are still needed to help with the precision of the dialogue that it develops, this in order not to give inaccurate information about a piece of news,” he told Expansión Ricardo Muñoz, news and production director of Grupo Fórmula.
The participation of this new presenter occurred in the morning segment of the information group and will continue to do so on television, according to Muñoz, since it will appear in the morning and evening segments and some capsules on social networks.
Regarding how some of the journalists who were presenters of these capsules took on this new incursion by Grupo Fórmula, as is the case of journalists Antonio Valerio and Marina Núñez, Múñoz stated that they see it as a challenge, since one of the positions of the communication company is to continue making AI-powered products.
In addition to the morning presentation, NAT will have a first appearance with López Dóriga, with whom he will have an interview about its development and operation.
Generative AI in the media
Generative artificial intelligence technology will be a focus area for some media companies, according to some of the trends that certain publishers are beginning to take in the world. A couple of companies that have already opted for the use of these applications is BuzzFeed or The Arena Group.
Media company executives outlined their plans to shareholders to use generative AI technology for content production or cost-saving opportunities, such as using the technology to create content faster and gain brand sponsorships. and optimize workflows.
But their excitement about the potential of generative AI to power their businesses came amid disappointing fourth-quarter ad revenue, and discussions about AI technology may have been a way to lighten the blow, according to a Digiday report.
In the case of Buzzfeed, it has already been announced that it will use AI to create its famous quizzes, while The Arena Group already uses this type of tool to create video content.
