Google will introduce AI to Gmail to write your emails

This tool gives teams access to scientific data to build and modify their own creations, something that can contribute to increasing the relevance of the products it generates. For example, developers will now be able to choose the use case they want to solve.

Likewise, the company Google announced Generative AI App Builder with which they intend to impact businesses with websites, since from the information of their companies they will be able to generate solutions that respond to the needs of the business in a simpler way, in addition to managing the interactions between each element in the user journey.

For example, users will be able to request that the app generate an omnichannel strategy that involves their website, but also their different social networks for which it generates content such as hashtags or threads, as well as automatic responses through chatbots.

Another of the solutions that it will have for developers is that they will be able to use templates to provide search solutions, support, recommendations or product discovery to improve their relationship with customers.

In the case of searches, this tool can be significant, since customers can type, say or upload images and the AI ​​​​will respond with text, voice or multimedia content. If the information from the robot is not enough, it will have the ability to escalate the conversation with a human if the context demands it.

In terms of privacy, Kurian highlighted that if a business uses its own information, this will give quality to users who are looking for something within the sites and Google will not access it or use it for the training of other models, in addition to the fact that it can be encrypt to maintain security and trust.

“We are very excited about the potential of generative AI and all the opportunities it will unlock, from helping people express their creativity, to helping developers create new kinds of apps, to transforming the way businesses and governments they relate to their customers and citizens,” Kurian said.