March 8 (Portaltic/EP) –
The format of overlay ads will disappear from the Youtube videos on April 6, a measure that the technology company has adopted to move towards other formats with better performance.
Overlay ads are displayed on videos as a popup banner, making it difficult to view the content. Currently they only appear in the desktop version of YouTube.
The technology company understands that this “legacy format” is “disruptive” for users, and for this reason it has decided to withdraw it, as stated in the support page.
This decision means that from April 6 Videos will no longer display overlay ads, and will also no longer be available in YouTube Studio for creators to select as a valid format.
The company seeks with it improve user experience and promote formats with higher yields. For this reason, and since they were only shown in the desktop version, they consider that their withdrawal will have “limited impact” for most creators.
