Microsoft reinforces its offensive and allies with NVIDIA to bring Xbox and Activision games to GeForce NOW

Microsoft and NVIDIA just announced a 10-year partnership that will allow PC games from Xbox, and from Activision Blizzard if the purchase goes ahead, they are available on GeForce NOW. This move comes shortly after the Redmond giant made a similar deal with Nintendo to bring its titles to the Switch hybrid console.

The company led by Satya Nadella is still trying to defend the Activision Blizzard purchase agreement. This is resulting in a series of actions that seek to demonstrate to regulators that the operation is far from becoming a monopoly affecting the video game industry. With the latter, NVIDIA is positioned in favor of Microsoft.

Microsoft expands its games beyond its own ecosystem

The news has been released this Tuesday in Brussels by Microsoft President Brad Smith. The executive assures that they will begin working immediately on the integration of the games on GeForce NOWalthough it does not specify from what moment users will be able to start enjoying the new catalog of the cloud gaming service.

The agreement, as explained by the companies, will allow NVIDIA GeForce NOW users to play Xbox PC titles from PCs, macOS, Chromebooks, smartphones and other devices. In addition, he points out that Activision Blizzard’s titles, such as ‘Call of Duty’, will be available “once the acquisition by Microsoft is closed”.

It should be noted that the operating mechanics of GeForce NOW are different from those of Games Pass. Users can only play titles that have bought in their respective stores. In this sense, after purchasing the Microsoft or Activision Blizzard titles individually, they will be able to enjoy them through the cloud on different devices.

Behind this movement, as we mentioned above, is Microsoft’s need to find allies to defend the operation of more than 68,000 million dollars that is pending the approval of the regulators. Now, the graphics card giant publicly gives its full support to the Redmond company so that the agreement goes ahead.

“The partnership provides more choice for gamers and addresses NVIDIA’s concerns with Microsoft’s acquisition of Activision Blizzard. Therefore, NVIDIA offers its full support for regulatory approval of the acquisition,” the firm said. For now, it’s time to wait to find out if the Redmond team’s strategy is effective.

Images: Microsoft | NVIDIA

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