Fall Guys returns thanks to free to play and Chapulín Colorado

A necessary revival

On June 21, Fall Guys was released on multiplatform for free and began to grow exponentially and steadily. In just two weeks of its launch, it reached more than 50 million players, one of the highest peaks in the game since its inception. However, now the challenge will be to stay in the minds of the players and avoid a fall like the one that happened the previous year.

For this approach, they have developed strategies oriented mainly to marketing, the first global action is an alliance with Chapulín Colorado. With the announcement of the skin of the famous character and his garish chipote, in addition to the celebratory gesture “follow me the good ones” they seek to attract a region with clear nostalgia for the “universe” of Chespirito.

Despite being a release purely associated with Mexico and Latin America, it is available on the Epic Store on a limited basis until July 13 globally.

This nod to the use of such a well-known character for Spanish speakers is probably part of the expansion strategy as at the time it managed to maintain and take off Fortnite with alliances with Marvel, Disney or DC comics.

Even thanks to the launch of Fall Guys within the Game Pass, Halo customization elements were included, in the same title of the botargas with helmets and customizations, as in Fortnite with Master Chief.

This brings game formats back into the conversation and how successful they are far beyond sales, and how today’s reality requires focusing first on reach and then conversion.

Although at the moment Epic has not revealed the economic and collection terms that this release represents, keeping it in the player’s mind to extend its use and encourage collaborations, promotes collection through the famous battle passes and customizations.

The relevance of a game, especially if it is not a shooter, gives variety to the range of free to play Battle Royale.

One of the recent indicators of the game’s success comes from the hand of Twitch viewers, as the weeks after the relaunch reached an average of 75,000 average viewers, only behind titles such as League of Legends, CS:GO, Valorant or Apex Legends. , even beating Fortnite itself.

Fall Guys was this game that seemed to be embedded in everyday life, but was limited by its development and distribution, it only remains to hope that its battle passes, customizations and updates allow this maintenance over time.