10 Feb. (Portaltic/EP) –
Twitter is capable of earning up to 19 million dollars (around 17.5 million euros) with the impressions generated by the accounts restored by the platform and that it disabled in its day for distributing inappropriate content.
The current owner of Twitter, Elon Musk, bought the platform boasting of his plans to implement a system that favored freedom of expression. Hence, one of his first measures was the restoration of accounts suspended for violating his rules of use, a penalty with which the tycoon has never agreed.
In late January, Twitter announced that will take “less severe” measures for accounts that have violated its policies, in order to reserve the suspension of accounts for “serious or continuous violations of these”.
Also for a few days the platform allows the owners of suspended accounts to request their review to restore it based on the new Twitter criteria.
recently the Center to counter digital hate (CCDHfor its acronym in English) has made a report whose conclusions include that the platform generates millionaire figures with only 10 accounts that were once banned on the social network.
According to data from this study, to which he has been able to access Engadgetthe CCDH analyzed Twitter’s commitment to these ten profiles after the social network blocked them for “posting hateful content and dangerous conspiracies” and reinstated them after the acquisition of the company by the owner of Tesla.
Among some of the profiles analyzed are the accounts of the ‘influencer’ Andrew Tate; the founder of the supremacist website Daily Stormer, Andrew Anglin; as well as the well-known anti-vaccination Robert Malone.
“On a typical day, the tweets from the 10 accounts received a combined total of 54 million impressions. Projecting this average over 365 days, it can be expected that accounts reach nearly 20 billion impressions over the course of a year,” the organization pointed out.
To learn how much ad revenue those impressions could generate for Twitter, CCHR created three new accounts and began exclusively following those 10 conflicting users with reinstated accounts.
So, it was found that the platform introduced ads approximately once every 6.7 tweets. From that figure and using data from the analytics firm Brandwatch, he estimated that “Twitter ads cost an average of $6.46 per 1,000 impressions”.
In this way, and adding the income generated daily, he concluded that “a total figure of up to 19 million dollars in estimated annual advertising income in all accounts” would be reached.
Despite being only estimates, the organization has stressed that these data demonstrate the importance of this type of account on the platform in economic terms, since they can generate a good part of their income.
In addition, the CCDH has presented in its report several advertising displays owned by prominent advertisers along with posts that are offensive or harmful to users.
An example of this is the announcement of the Prime Video service following a tweet by Anglin in which he commented that “the only career a woman is really capable of is prostitution.”
