Cision, a global media and consumer intelligence and communications platform, today announced the appointment of Cali Tran as the new CEO of the company. Tran replaces Platinum Equity CEO, brandon crowley, who has served as interim CEO. Notably, Platinum Equity acquired Cision in 2021.
Tran is expected to bring to Cision his extensive marketing and media technology experience along with a track record of driving long-term, sustainable, profitable growth at leading global companies. Prior to Cision, Tran held executive leadership positions at various marketing technology companies including Centerfield Media, Vericast, and Valassis, either as president, chief business officer, or CEO.
For his part, early in his career, Tran led digital transformation initiatives for large multinational marketing and business services companies at MacAndrews & Forbes and invested in hyper-growth technology-enabled start-ups North Bridge Venture Partners.
Tran was also part of the seed stage team at Ancestry (acquired by Blackstone by US$4.7 billion in 2020) and co-founder of Agilix Labs. She earned her AB in History at Bowdoin College and his MBA in Harvard Business School.
“The persistent evolution of markets, media and social conversations makes it more important than ever for organizations and brands to have real-time visibility into consumer, stakeholder and media intelligence. Equally essential is having the ability to understand conversations and take action to achieve desired results Cision, with the most comprehensive data sets in both depth and volume, best-in-class technology platforms, and exceptional global insight professionals, is positioned to deliver unparalleled value to our clients regardless of their level of marketing and communications requirements,” Tran said.
Tran was also recently named President and CEO of Brandwatch, a leading business media analytics company from Cision.
“Creating a unified leadership position at the top will help us maximize the investments we’ve made to grow the business and identify new ways to create value for our global customers,” Crawley said. “I am more confident than ever in our team, our strategy and Cision’s unique ability to meet our clients’ consumer and media intelligence needs,” she said.
Including Brandwatch, Cision has completed four acquisitions in the last two years, expanding its product portfolio by investing in new technologies that offer its clients a complete set of innovative tools to manage their brands.
Tran is expected to bring to Cision his extensive marketing and media technology experience along with a track record of driving long-term, sustainable, profitable growth at leading global companies.
As Tran explained, Cision is uniquely positioned to bring a holistic, omni-media view of market intelligence to the most forward-thinking market leaders across all essential global industries.
“I am proud to help our clients understand, influence and amplify their desired results with the rare combination of our cutting-edge technology platforms and exceptional human intelligence analysts, all delivered as a service,” the executive stressed.
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About Cision
It is a comprehensive consumer and media intelligence and communications platform that empowers public relations, marketing and communications professionals around the world to understand, influence and amplify their stories.
The company seeks the next generation of leaders to operate strategically in the modern media landscape, where the success of the company is directly affected by public opinion.
With offices in 24 countries across the Americas, EMEA, and APAC, it offers a suite of best-in-class solutions, including PR Newswire, Cision Communications Cloud®, Cision Insights, and Brandwatch.
