Is Apple planning to purchase or partner with a major US electric car maker?
Tim Cook seen this weekend driving an electric pickup. It’s not from Tesla, Ford, or another traditional manufacturer. And that is why the speculations are increasing.
These days the conference is being held Allen & Co.’s Sun Valley Conferencewhich is colloquially called in the United States the summer camp for billionaires.
CEOs and senior executives of technology companies meet here to chat, exchange ideas, and close deals. The presence of Tim Cook, Elon Musk and Mark Zuckerberg, among others, has been confirmed.
During his stay at the Sun Valley Conference, “spies” from Bloomberg they could see the Apple CEO driving a metallic green Rivian R1T electric pickupwhile going to a meal. Rivian CEO RJ Scaringe has also been seen at the elite conference.
As expected, there are so many implications of this gesture by Tim Cook that speculation has skyrocketed.
The Rivian R1T It is an electric pickup that rivals Tesla’s Cybertruck. The difference is that it is on sale from the end of 2021, while the Cybertruck… we’ll see.
That Tim Cook attends a meal driving an electric Rivian R1T can mean that he bought it personally, because he likes it, without further history. Although it doesn’t seem like a vehicle that fits his personality, or Apple’s minimalism.
It may also be that in a chat between friends with the CEO of Rivian at the Sun Valley conference, it has been lent to you for testing, as a courtesy gesture, and it doesn’t have any further implications either.
But numerous rumors in recent months say that Apple has been looking for a partner to manufacture its electric car for some time. Does this gesture mean that Apple could ally with Rivian to build your long-awaited electric vehicle? They are two companies with a similar business philosophy.
Or maybe Apple could go a step further, and buy rivian? It’s the usual way tech giants speed up product development: they buy companies, skipping years of research. Apple has done it countless times.
It’s the richest company in the world, so it can afford to buy Rivian. Although there is an important stumbling block: Amazon invested $900 million in Rivian in 2019.
We’ll see if everything stays in an anecdote, or there is something else behind this enigmatic ride of Tim Cook in an electric pickup…
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