Meta plans to integrate Creator Studio tools into Meta Business Suite

Jan. 13 (Portaltic/EP) –

Goal plans to integrate the functionalities of its Creator Studio application, focused on creators and publishers and with which they can manage the content they publish through Facebook and Instagram, in MetaBusiness Suite.

The company launched this option first for the Desktop version of Facebook and, in February 2020, for ‘smartphones and tablets thanks to the mobile version of the application, available for iOS and Android.

Creator Studio allows publishers and creators to access statistics such as number of plays or average minutes played, post-upload edits and fixes, receive notifications about key in-app milestones, and more.

Anyone who manages a Page can also use Creator Studio, although the role of this Page determines the specific information that is seen and the actions that they can take, as indicated on their support page.

Meta has announced to its user base now that it is discontinuing Creator Studio “soon” and that it will be replaced by Meta Business Suite, according to the analyst and social media consultant Matt Navarra through your profile from Twitter.

Navarra has shown that, when accessing Creator Studio, a notification appears in which the company indicates that it will transfer all the tools for creators to Meta Business Suite. In this communication, the company insists that those who are not satisfied with this change they will be able to return to Creator Studio.

“Now you’ll have the creation tools you need with more advanced tools to manage your presence and professional activity on Facebook and Instagram in one place,” the company has qualified.

Finally, he has exposed a table in which he details the capabilities of Meta Business Suite compared to Creator Studio to encourage facebook page admins and Instagram profiles to try this free experience.

To the ability to interact with the audience through content and messages and measure activity with metrics -capabilities already available in Creator Studio-, two other features of Meta Business Suite are added: create and personalize Facebook and Instagram content together and advanced programming functions.