But it has not only happened with Twitter. YouTube has also implemented its short video platform, Shorts, to compete with TikTok, while Instagram announced a shift in focus towards videos within the social network.
Even Mark Zuckerberg himself announced in July last year that his platforms, including Facebook and Instagram, would double the amount of recommended content by the end of 2023.
Twitter continues in controversy over mass layoffs
Employees who were fired from Twitter in the United Kingdom have launched a lawsuit against the company, arguing that their separation from the company was illegal, as well as not complying with the terms of the severance, according to a report by the Financial Times that had access to the legal document.
In the lawsuit, the company is accused of “illegal, unfair and completely unacceptable treatment”, in addition to “a false dismissal process”. It alleges that staff were offered two months of gross base salary and an additional two weeks for each year of service; however, they do not consider it sufficient compared to what other technology companies offer.
Law firm Winckworth Sherwood also noted that Twitter fell into an illegality by not allowing access to laptops and offices on the day the cuts were announced and by not attempting to execute a formal layoff program.
