Meta gives teens more control over the ads they see and increases restrictions on advertisers

Jan. 11 (Portaltic/EP) –

Goal has presented new updates on your instagram ad system Y Facebook to get one safe advertising experience for adolescents through restrictions on access to information for minors and endowing Give teens more control over which ads they want to see.

The company has shared its intention to maintain appropriate spaces for adolescents on its social networks, especially when it comes to receiving advertising. This objective is based on the fact thatMinors “are not necessarily as equipped as adults to make decisions about how their data is used online. for publicity”, according to clarified on his blog.

Goal already implemented changes previously for ads in instagramsuch as ruling out the ability of advertisers to target teens on depending on your interests and activities.

Now, starting in February, the platform will “further” restrict advertisers’ choices to reach minors through Instagram and Facebook. One of the updates is based on remove gender information, so that it does not serve as data to guide the sending of advertising.

In addition, the teen interactions on social mediasuch as Instagram or Facebook posts that have been viewed or ‘liked’, they will not collect the types of advertisements they have seen.

Another novel aspect is that the age and location will be the only data about teens these platforms use to display ads. As Meta explained, knowing this information ensures that teens see ads “targeted for their age,” as well as the products and services available where they live.

MANAGE ADS TYPES

Following this thread, Meta also intends give minors more control over the ads they want to see. From month of March teens will be able to manage the types of ads they can see on Facebook and Instagram through the ‘Ad Topic Controls’ system.

The minor will have to enter ‘Ads preferences’ within the ‘Settings’ menu of the social network. After that, the user must click on the ‘ad topic’ button and in the search bar that appears, enter the topics on which you want to manage the advertising you receive. In each theme you choose, you will be able to choose between the options ‘See less’ or ‘No preferences’.

This update brings even more control to minors, since the standards Meta ads now prohibit ads on restricted topics displayed to teens, such as alcohol, financial products, or weight loss products and services.

Now, with the ‘Ad Topic Controls’ system, minors will be able to control precisely what topics they do not want to see in advertising format such as certain types of clothing or sporting events. They can also choose not to receive advertising from specific advertiser brands.

Finally, Meta has a page with help information about the tools and privacy settings that can be used on your platforms. In addition, he has recalled that in the teen privacy center can be found additional resources to “help them understand and manage their privacy on our apps.”