The TikTok social network and the music video platform Vevo announced this Thursday, January 4, that they will join forces with the weekly program ‘Trends on TikTok‘ which will focus on music videos and will air on Vevo’s streaming channels, as part of the CES technology fair from Las Vegas.
(See: Cell phones that would be left without WhatsApp from January 31).
This agreement brings the social network even closer, which normally is consumed from smartphones, to television.
(See: These would be the most successful sectors to undertake in 2023).
TikTok
Courtesy
‘Trends on TikTok‘ will be available across the Vevo network in the US, Canada, Mexico and Brazil, and will be a television premiere basic on Vevo’s FAST (streaming ad-free TV) channels with back-to-back broadcasts during peak viewing hours throughout the week, according to a Vevo statement released today.
(See: Artificial intelligence: what have been your challenges?).
“When a song is trending on TikTok, people search for and view the music video for that song on the Vevo network. Leveraging the creator economy was the next logical step to showcase the power of fan communities on social networks.” social networks and how it fosters the process of musical discovery”, said JPE evangelista, senior vice president of contentVevo programming and marketing in the statement.
(See: This is the solar car that broke the world record for its autonomy).
EFE
