This will be the brand with which Sony Honda Mobility, an alliance between Sony and Honda, will present its electric cars and which already has a prototype, which is already on the exhibition floor of the Las Vegas Convention Center.
With this launch, the Japanese company is fully entering a segment where there is only one other technological company launching products, Tesla, which has been involved in economic problems after failing to deliver vehicles.
Just yesterday, the share price of Elon Musk’s company closed the day down 12.2%, after the announcement that the world’s most valuable automaker missed fourth-quarter delivery estimates, a despite shipping a record number of vehicles.
Although it is not yet clear if these cars will reach Mexico, Statista points out that sales of battery vehicles (BEV) and plug-in hybrid vehicles (PHEV) do not stop growing year after year in Latin America. And in fact, the country represents the largest market in this segment in the entire region, with a total of more than 4,500 new units sold in 2021, a volume slightly less than the joint estimate for Colombia, Chile and Costa Rica last year. last.
