Phuket’s tourism industry in Thailand has experienced a tremendous revival after being severely affected by the global pandemic, attracting more than 2.3 million visitors and generating some 127 billion baht in revenue during the first ten months of 2022.
Despite the challenges posed by the pandemic, Phuket authorities said the so-called “Phuket Sandbox” reopening model for international travelers and efforts by businesspeople to adapt and rebuild have allowed the local tourism industry to recover quickly.
Following the suspension of all theater performances for two years due to the pandemic, Siam Niramit Phuket CEO Panin Kitiparaporn said the return of visitors to the province is seen as a positive sign for provincial businesses.
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The local theater remained closed until last October, a year after its counterpart in Bangkok closed. Situated on a 57-rai piece of land and a popular tourist attraction before the pandemic, the facility has undergone renovations and introduced new shows to give visitors an immersive experience of Thai culture and history.
Phuket’s tourism industry in Thailand has experienced a huge revival after being severely affected by the global pandemic
Meanwhile, the Phuket Tourism Authority Office, led by its Director, Nanthasiri Ronnasiri, has been working with the local community to revive economic activity in the region.
Nanthasiri said that the success of tourism in Phuket, the main destination in the southern region, is also expected to boost tourism in neighboring provinces in the coming months.
