The Madrid City Council launches ‘Madrid In Game’, placing the city as the epicenter of video games

Dec. 14 (Portaltic/EP) –

The mayor of madrid, José Luis Martínez-Alméida, and the vice mayorBegoña Villacís, have The ‘Madrid In Game’ Video Game Campus was inaugurated this Wednesdayone of the biggest bets as a project of the city that intends to bet on the sector through a campus of more than 3,000 m2 and a cluster of more than 60 companies.

The inauguration, which took place on the campus itself, located in the Casa de Campo Fairgrounds, also included the participation of the Madrid City Council’s Director of Economy, María Ángeles Prieto, as well as representatives of the companies that participate in the cluster.

As Villacís has expressed, ‘Madrid In Game’ aims to make Madrid a world benchmark in the sector, at the same time conserve talent Y bet on youth employment of skilled workers. “70 percent of the people trained in the sector end up having to leave abroad and this is what we want to avoid,” she specified.

In addition, it is a project that has an “exponential progression” for the future and that, currently, It employs more than 23,000 people indirectly and 9,000 people directly. “We are going to concentrate players, ‘eSports’, companies and all the people who want to orient themselves in this world”, Villacís has sentenced.

About, Almeida has underlined that “the talent is here and wants to come to this city”, which is why he added that this campus is “the container of talent” that is going to turn Madrid into “reference”, competing with cities like Paris, Berlin and even Toronto. In fact, it is the largest Video Game Campus in Europe, with a space of more than 3,000 square meters and a investment of 25 million euros in the next three years.

THE CAMPUS

In this sense, the campus is made up of three pavilions. First of all, the ‘Experience Center’ pavilionwhich will serve the purpose of a sample space similar to a museum through which to discover and experience with video games. It consists of an environment where the visitor becomes an active part of the community.

For this, the museum offers samples from analog to digital framed in the video game sector as an engine of development and innovation. Those who visit it will be able to participate, delve into history and have fun with personal experiences.

The second pavilion is the ‘eSports Center’a large training area for ‘eSports’ teams and which will also work as headquarters of the municipal league. Thus, it aims to promote development of the ‘amateur’ competitionso you are open to all citizens.

This ‘eSports Center’ will also be the place where municipal leagues with different styles of play can be held and host video game competitions developed by Madrid studios.

Finally, the ‘Development Center’ pavilion, where they will work in search of new fields of research with professionals from the video game sector. “She is an incubator and accelerator of new ideas”, as explained by the deputy mayor. For this, she has spaces equipped with the most innovative technologies in each of the fields of video games. In this way, it is intended to Provide resources to the entire campus ecosystem.

Another function of this pavilion is the ‘Madrid Level Up’ programme, with which companies and entrepreneurs can get training, mentor support, access to investors, and a physical and virtual workspace. This program pursues the objective of serving companies that are looking for new opportunities and projects that are starting up.

Among the spaces that this pavilion houses, a sound Lab, where to experiment with the latest technologies associated with sound for video games, and a laboratory specialized in immersive editing techniques and image integration, both real and computer generated. It also highlights the XR Lab, a space for experimentation with virtual and augmented reality.

As for the cluster, It’s about a ecosystem of companies and training centers in the sector that complements ‘Madrid In Game’. It is composed of almost 70 companies both national and international who work to develop new gamification ideas.

Some of these companies are Movistar, Telefónica, Electronic Arts, Giants Gaming Sports, Mediatonic Games, Deloitte, Amazon Web Services and Microsoft. In the same way, higher education centers such as the Complutense University of Madrid, the European University or the University Center for Technology and Digital Art (U-tad) also participate.