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14 Nov. (EDITIONS) –
Black Friday is approaching, one of the most anticipated commercial events of the year. Exported from the United States, this tradition marks the start of deeply discounted holiday shopping around ‘Black Friday’– which this year falls on November 25, Friday.
There are many who will take advantage of that weekend to fulfill the orders of Santa Claus and the Three Wise Men (24%, according to Aecoc Shopperview) or renew the wardrobe or technological devices, although the budget will be reduced compared to other years: average spending will be below 250 euros for 75% of consumers.
For those who don’t want to wait for the big day or want to know when they have to go to their favorite store, this is (for now) the Black Friday calendar.
THEY HAVE ALREADY STARTED
Media Markt has launched its ‘Black Weeks’, offering 0% financing for up to 24 months on all items from 299 euros.
– fnac
Fnac has already started Black Friday: on its website it offers offers of up to 60% depending on the section: 60% on video games, 50% on images, books, sports and household appliances, etc.
La Casa del Libro offers the possibility of anticipating Black Friday with offers that one has access to only if they become a member: 5% discount on books and ebooks, eReaders at 10% discounts and covers at 15% and up to a 70% discount on a selection of stationery and gifts.
The Chinese online commerce giant Aliexpress is already running its campaign: it gives access to technology discounts of up to 50% on its website.
– Shein
The popular clothing platform Shein already displays offers on its website for Black Friday, where it offers discounts of up to 80%.
COMING SOON
– Amazon: day 18
Amazon concentrates its campaign in one week: the discounts begin on November 18, just seven days before ‘Black Friday’.
-Inditex
—Stradivarius: night of the 24th (online), day 25 (physical store)
Stradivarius opts for a popular option for this campaign: reserving the start of the sales in physical stores for the 25th, but allowing the discounts on its website a few hours before, on the night of the 24th…
…Something that, predictably, the rest of the Inditex brands will also do, although so far the only one that has an ad in this regard on its website is Pull&Bear, which invites people to buy on ‘Black Friday’.
– Women’s secret, Springfield, Cortefiel, Desigual: day 25
It is not something flashy: many clothing brands do not start their discounts until the 25th: Women’s secret, Springfield, Cortefiel, Desigual…
women’s secret Y Springfield allow you to change or return Black Friday purchases until January 15, while cortefiel The deadline will be extended until January 24. The three firms warn that those who choose to return in store will receive a 20% discount card for their next purchase.
DON’T BE BLINDED BY BARGAIN
Consumer associations routinely protest every year against bad practices that shops and consumers can fall into. To avoid scares, read some tips to avoid falling for scams.
