The people of Madrid are the ones who look for the most information about Black Friday on the Internet, according to a study

Nov. 10 (Portaltic/EP) –

The black fridayto be held next November 25, is already attracting the attention of many users, who take advantage of this commercial campaign to try to buy some products with important discounts. Of all the potential customers, the people of Madrid are the ones who are looking forward to these days with the greatest interest, according to a study published by the digital marketing agency Internet República.

The Community of Madrid has a higher interest in Black Friday, followed by Andalusia and Aragon, according to data extracted from Google Trends during the period from October 2020 to September 2022 and analyzed by Internet Republic experts, who have also delved into which are the most expensive communities to carry out search campaigns on these dates.

This other ranking, based on the average Cost Per Click (CPC), is led by Castile and Leonwhere a Google ad costs 0.69 euros for words related to Black Friday. Likewise, it indicates that the following autonomous communities with the highest prices are the Valencian Community and Asturias.

The Internet República agency exclusively presented this study on Black Friday at #IRday, an event in which attendees were able to enjoy presentations on the main developments in the world of digital marketing. With this document, the company seeks spot black friday trends, Analyze consumer purchase intentions Y forecast the development of the 2022 campaign.

THE POSITIONING OF BRANDS ON THE NETWORK

On the other hand, the agency has analyzed the investment of advertisers and the interest of users, which indicates that “brands outshine products“, as the report concludes. Precisely, The English Court is positioned as the most searched brand next to the word Black Friday, ahead of Amazon and Zaraand being the categories of fashion and technology the ones that generate the most interest.

This report even specifies the best time to announce the discounts that are being prepared for this long-awaited date. According to data analyzed by Internet República, Tuesdays at 1:00 p.m. is the time of the week where most users talk about Black Friday. “An indicative time of the ideal moment for brands to make their publications,” say the experts.

Finally, the report warns that a total of 28 of the 30 most searched brands on Black Friday do not have their web pages optimized for this day. “During last October, our team analyzed some thirty ‘landings’ of the most sought-after brands during this campaign and came to the conclusion that the vast majority were not taking advantage of their full potential for Black Friday, one of the days with the most sales throughout the year,” he says.