YouTube develops a function to access other streaming content services from its interface

Nov. 1 (Portaltic/EP) –

Youtube is developing a new feature called Primetime Channels, which will allow users to access other streaming content services from the video platform’s own interface.

This bet of the Google service would integrate more than 30 channels and offers the opportunity to subscribe to services such as Showtime, Starz or Paramount +, Epix, among others, according to media such as TheVerge.

In fact, Primetime Channelswhich will initially arrive in the United States, aims to offer users a platform from which to manage their subscription in all the applications in which they have a registered account.

this feature would be integrated into the YouTube platform itself and it will work the same way as any other channel. In this way, each of the ‘streaming’ platforms integrated into YouTube will have its own home page and the videos they offer will be distributed among the results of the ‘Movies and TV’ section of the Google application.

They can also be found among the recommendations and can be evaluated (with a ‘I like’ or ‘I don’t like’), as well as add comments. The only difference with respect to the rest of YouTube content is that the content of these subscription services will have a green button.

If a video belonging to a platform to which the user is subscribed has been chosen, the indicative will appear on this button ‘Watch now’. Otherwise, the platform will indicate ‘Pay to view’.

This new experience will not reward platforms that pay more for being better positioned. In this way, YouTube will not promote promotional content more aggressive of these channels or their respective videos in the recommendations section.