Netflix is back. For the first time in almost a year adds subscribers. Is it a flash in the pan, or has it reconciled with the audience?
Netflix today presented its results third quarter of 2022. Between July and September has gained 2.41 million subscribers worldwide, doubling analyst forecasts. And best of all, is that it has grown everywhere.
All those who gave Netflix for dead, should think twice. After a year of crossing the desert, Netflix wins subscribers again. Globally, albeit unevenly. In the third quarter of 2022 it has obtained 2.41 million new usersreaching the figure of 223 million.
The greatest growth has occurred in the Asia-Pacific area, with 1.43 million new users, as explained Business Insider. But the rise has occurred in all markets. In the United States and Canada it grew by 100,000 users.
Netflix comes from chaining several quarters of negative figures. It started off losing more than 200,000 subscribers at the end of last year, but last quarter it lost a million subscribers.
Why Netflix is gaining subscribers again
For this third quarter, analysts expected it to grow by one million new users, which is why the figure of 2.41 million is so good. But it is still far from other years. In 2021, in this same quarter it gained 4.4 million subscribers.
These good data also accompany revenue figures. according to account Business InsiderThe company has invoiced €7.93 billion compared to the expected 7,837 million euros, which is 5.9% more than last year.
Why has this occurred? turnaround in Netflix subscriptions? Basically, because of the series that he has released in this period. the korean series Woo, an extraordinary lawyer, has been a huge success around the world, but is primarily responsible for the aforementioned growth in Asia. The fourth season of Stranger Things and Dahmer, has also attracted many people.
“After a challenging first half of the year, we believe we are on the right track to accelerate growth again“said Reed Hastings, CEO of Netflix.
“The key is to please the subscribers. We have always focused on winning the competition to watch every day. When our series and movies excite our members, they tell their friends about it and then more people watch, join and stay with us“, Add.
Netflix has gained 2.4 million subscribers in the third quarter of 2022, and for the last one it wants to add another 4.5 million new clients, as well as revenues of 7,800 million euros. But turbulent times await with the ad-supported plan debuting on November 10, and the account sharing ban coming in early 2023.
